Ticket Types

Ticket type is a ticket classification with its own price, quantity, restrictions, etc. Examples of this include Adult, Child, Family, Student and more.

This is your global area where all your ticket types are listed.  When creating pricing, you’ll be able to apply applicable ticket types to your pricing templates without having to create the same types over and over again, saving you time.

You have the following options available:

Edit: Allows you to edit a type.

Copy: Will copy the parameters of the type except for the name which must be unique.

Drag & Drop: Using your mouse, select a type and drag it into your new desired position. For Enterprise clients that are using Grouping (e.g. grouping all of your workshop ticket types under a workshop, or promo code types for easy sorting and selection), to drag and drop between groups, or your default list, please expand the desired group(s) and drop the type into the new group.

Active/Inactive: Flick the active switch to make your type inactive. Types cannot be deleted due to data integrity.

Search Term: Enter a search term to narrow down your search of ticket types.

Status: Select fromAll (to see all types), Active (shows only active types) and Inactive (shows any that have been specifically made inactive). You can always flick the active switch to make a ticket type inactive. 

Search: When you enter filter options, always remember to click ‘Search’ to refine results.  

Clear Filters: Click here to clear results and reveal all types.  

Groups: For ‘Enterprise’ plan users, click ‘+New Ticket Type Group’ to create a group to file your ticket types into for easy viewing and access. For example, you might create a group called Theatre, another called Library or Workshops, or create groups by venues if you are sharing the system across multiple venues.

Enter the details below to create/edit a new ticket type.  

Ticket Type Name: Enter a UNIQUE name for your ticket type i.e. Adult/Child/Family, or anything you are wanting to show for both online and backend internal user sales.

Select Ticket Type Group: For ‘Enterprise’ plan users only, click ‘+New Ticket Type Group’ to create a group to file your ticket types into for easy viewing and access. For example, you might create a group called Theatre, another called Library or Workshops, or create groups by venues if you are sharing the system across multiple venues.

Backend Sales Description: Specialnote(s) that can be added to alert your staff of specific conditions when selling events/activities through the system. For example, if events/activities are for over 18 only or have certain restrictions, this is the best way to alert your staff of these conditions and convey them to a customer. The description will appear as an i-info link that you can rollover to reveal the content. The HTML editor that will accept up to 250 characters.

Online Sales Description: Online sales description is what the Customers/Patrons will see when buying the ticket (similar to the backend description but only applicable to online purchasers). The HTML editor will accept up to 250 characters which will appear as an i-info link over the ticket type next to the ticket type area.

Promo code ticket? Click yes to activate a promo code. Promo code types allow a restriction to be added for the user on the front or back end where the user must enter the promo code to then gain access to this ticket type that is often a discounted price.

For example, you may send an email EDM with an offer for a ticket at a discounted price.  The customer/patron or staff member at the backend will need to enter this code to gain access to view the promo code ticket type.

Promo code adjusting the promo code entry at the pricing template level – You can always setup default promo code names and reuse them over and over again. For example, setup a Promo code ticket type name called Promo Code 1, Promo Code 2, Promo Code 3, and enter a default promo code name (e.g. promo code). When creating a pricing template, you can override the promo code entry rather than the name which will ensure that you can use a template of promo codes that have the same parameter but may just need a different promo code to be applied.

For example, if you had 3 different promos running, enter each code into each of the promo codes applied, Promo Code 1, Promo Code 2, Promo Code 3 and enter the promo code value i.e. ABC, XYZ and RTC. You can then apply the same Promo Code 1, 2 and 3 to a different pricing template and enter a different promo code value. You’ve therefore avoided creating 6 different promo code ticket types.

Summary: You can put a default promo code that the customer will enter but often if you have multiple promos with the same criteria at the price structure level or the pricing template level you will be able to adjust the promo code just for that particular performance or pricing template.

Minimum amount of tickets: Set your parameters for the minimum number of tickets that must be purchased and deducted from inventory in a single purchase. For example, a group type might be minimum 5 tickets to gain access to this discounted type. You are essentially rewarding your customers/patrons for purchasing a higher quantity of tickets. You can also build 2 for 1 offers, family passes etc.

Key example, setting up a family pass: If you want to set up a family pass for 4 people (2 Adults & 2 Children), enter minimum 4 and maximum 4. Online and through the backend sales process, simply select 1 pass to then purchase a family pass that will deduct a quantity of 4 from inventory. A 2 for 1 offer would be min 2, max 2 and selection would be 1 pass. When entering pricing in your pricing template, you must enter the per person/ticket price e.g. if the total family pass is 100, per ticket would be 25.

Maximum amount of tickets: This is where you set your parameters for the maximum number of tickets that can be purchased against the ticket type in 1 purchase. For example, if a group pass is set to minimum 5 and maximum 8, the customer/patron/user will not be able to purchase more than 8 in a single transaction.

Can this ticket be purchased multiple times in one order? This question will appear if your minimum amount of tickets and maximum amount of tickets are equal e.g. min 4 max 4.  This allows you to restrict the number of times the pass can be purchased online in a single order. For example, can a family pass be purchased twice, meaning 8 tickets are deducted from inventory?

Example 1: If you want to sell a 2 for 1 offer and you’ve set your minimum and maximum to 2, by selecting ‘yes’ you will be able to purchase an unlimited number of 2 for 1 pass’. If you select ‘no’ you will only be able to purchase one 2 for 1 pass.

Example 2: If you want to set a maximum family pass sale of 1 per transaction, select ‘No’. To allow multiple family passes to be purchased, set this question to yes, allowing for example 2 family passes to be purchased or more where 2 family passes will represent a deduction from capacity of 8.

Select ‘Yes’ to prevent this ticket type from being included in the price range online: If this ticket type is the lowest price displayed online, it will be ignored, and the next price will be displayed in the price range. This avoids customers/patrons contacting you to ask why the lowest ticket type is not accessible for purchase.

Example: If you have 3 prices: 5, 10 and 15, and you activate this function for the ‘5’ price, the price range will be displayed as 10-15, not 5-15.

Is this ticket Complimentary (zero price)? This option allows you to hide or show a face value on a complimentary or ‘free’ ticket. If you select ‘yes’ a list of options will appear:

Face value: Selecting this will show a dollar value to whatever you enter on the pricing template. This will give the ticket a perceived value to the receiver, so they see the actual value of the ‘complimentary’ ticket.

00.00: Selecting this will show a zero-dollar price on the ticket.

Do not display price: Selecting this will remove the zero-dollar price from the pricing template.

** Please note, this applies to both printed (via a BOCA ticket printer) and/or etickets.

Restrict ticket to exclusive offer only? Exclusive offers apply to the cross-selling incentive. If you purchase or sell a ticket for an event/activity, merchandise, membership etc., this will appear as a prompt on the finalises order screen as a badge to represent that this is an exclusive offer when processing the sale. For example, if you can purchase tickets for a comedy show and you select ‘yes’ this will only show against the performance/events you have assigned this pricing template to. You can then target offers based on what customers/patrons are purchasing to incentivise them via a discount to purchase related offers.

Restrict this ticket to member only? If you are processing memberships, you can then setup the redemption process against specific pricing templates that then flow into events/activities to allow these members to access exclusive offers or discounts. Once the member logs into their account, they will be able to view this ticket type.   

By selecting ‘yes’, a drop-down will appear to select Membership and Type to restrict this ticket type too. You can select as many or as little member types as you like. However, as stated above, the member will need to login and have purchased the relevant membership type to access this ticket.

Restrict this ticket to customer tags only? Tags allow you to automatically tag (i.e. big spender, frequent donor) or manually tag (seat preference E4) a customer based on criteria you select. If auto-assigning based on criteria, as soon as the customer falls within the criteria of the tag, they will be assigned the tag in their customer/patron account and be available for reporting analysis.

If you were to select ‘yes’, a drop-down will appear to select the tags you want to apply this ticket type to. These tags are created under the menu, Marketing > Tags. You can select as many tags as you like.