Streamlining Reseller Transactions
Managing multiple resellers through a single Stripe account can be challenging, particularly when it comes to tracking transactions and profits. Stripe has addressed this issue by introducing Stripe Connect, a solution designed to simplify the allocation of funds to resellers. This guide will walk you through the process of setting up and managing Stripe Connect accounts effectively.
Accessing Stripe Connect
To enable Stripe Connect, follow these steps:
- Navigate to Settings.
- Select Organisation Settings.
- Click on Stripe under the Payment Gateway.
- Choose Yes to link your Stripe Merchant Account. This will unlock the option to activate Stripe Connect.

Creating a Stripe Connect Account
- Log into your Stripe account.
- Click on your account name in the top left corner and select Create new account.

- Enter the account name and country of operation, then click Create.
- Once the page refreshes, your new account will be created. You will have access to your publishable key and secret key for future use.

Note: If the user already has a Stripe account, skip the above steps and proceed directly to creating a Stripe Connect Account.
Steps to Create a Stripe Connect Account
- From your dashboard, navigate to More > Connect > Get Started.

2. Click Continue and select the type of business (e.g., Ticketing and Events).

3. Click Continue and choose Onboarding hosted by Stripe. Then select Continue again.

4. Choose Stripe Dashboard. You will be directed to the Setup page, where no selections are needed—just select Continue.

5. Under Activate your Stripe Account, click Get Started.

After completing this section, you will see the Connected accounts option under the Shortcuts section of your Dashboard. All connected accounts will appear here.

Note: Each reseller will receive a unique Stripe Connect ID, making it easier to track sales and profits.
Creating a New Connected Account
- In the Connected accounts section of your dashboard, click Create.
- On the Create an account page, select Edit and choose the country of operation.
- Click Continue.
Note: Currently, only the Standard Account Type is fully supported. This account type allows the reseller to specify an application fee that will appear in your portal.
- To enable OAuth, toggle the button next to OAuth for Stripe Dashboard account.

5. You will receive a Stripe Connect link to share with your resellers. When they use this link, they will need to set up their own Stripe Account. Upon successful login, a confirmation message will be displayed.


If the reseller already has a Stripe account, they can log in using their reseller email address to complete the onboarding process.
Managing Connected Accounts
Once a reseller is onboarded, their account will be listed under the connected accounts tab. To retrieve the reseller’s account ID:
- Click on the connected account and select Copy ID from the top right corner of the page.

2. Enter this ID in the Stripe Connect ID section under your Finance Settings in TicketSearch.

You can also copy the Publishable API Key and Secret Key from your platform account for further configuration.
Setting Up the Stripe Connect Application Fee
You can configure the Stripe Connect Application fee based on your preferences:
- If there are no minimum or maximum fees, set a flat rate (e.g., charge $10 for every transaction).
- If a percentage fee is preferred, ensure to specify minimum and maximum values.

Additionally, you can override the Stripe Connect Application Fee at the event level, include transaction fees in the Stripe Application fee calculation, and display these fees on primary reconciliation and transaction reports with a protected password.
Stripe Connect significantly simplifies the management of reseller transactions, providing a streamlined approach for tracking profits and allocating funds. By following the outlined steps, you can efficiently set up and manage multiple reseller accounts, ensuring smooth operations and clear financial insights.
