Google Ads Conversion Tracking allows you to monitor and measure the success of your advertising campaigns. Follow these steps to set up conversion tracking effectively:
Step 1: Log in to your Google Ads account. Once logged in, navigate to the top menu, where you’ll find the “Tools and Settings” option. Click on it, and a submenu will appear. From the submenu, select “Conversion.”
Step 2: The Conversion screen lets you create specific actions. To initiate a new conversion, simply click the “New Conversion Action” button at the top.
Step 3: Clicking this button takes you to a screen where you can create various types of actions for different platforms. In this guide, we’ll focus on setting up Website Tracking Conversion
Step 4: Hover over “Website Tracking” to explore different conversion options, such as online sales and page views.
Step 5: Select your desired conversion type; for example, choose “Online Sales.” This will prompt you to enter the website domain URL that you want to track. Add the URL and click “Scan.”
Step 6: After scanning, you can add conversion actions. For advanced settings, click “More Settings.”
Step 7: In the “More Settings” section, you’ll find various action types. For instance, if you want to track users clicking the “Buy Now” button, select “Other” or “Page View” as the action type.
Step 8: Choose the event type (e.g., page load) and specify the URL you want to track.
Step 9: Set up the value type according to your specific requirements.
Step 10: Once everything is configured, click “Done” and then “Agree and Continue.”
Step 11: You can check the tag screen for your conversion ID, but you don’t need to manually add it. The system handles this internally. Simply copy your conversion ID from this screen.
Step 12: After setting up the conversion action, you need to create Campaigns and Ad Groups and associate the conversion action with them.
Step 13: Click the plus icon to create a new Campaign.
Step 14: Choose the type of campaign you want to create, such as sales, leads, or website traffic.
Step 15: Select the campaign type (e.g., display, shopping, search) and provide your domain URL and campaign name.
Step 16: Continue to set location targets and languages.
Step 17: Specify your average daily budget and proceed.
Step 18: Set up your ad details, including the URL, business name, image, and other relevant information.
Step 19: Once you’ve configured your campaign settings, publish your campaign.
Step 20: After publishing, create ad groups and add them to the campaign.
Step 21: When you review your created action, you’ll find the tag setup script. Your conversion label name consists of a Conversion ID and a conversion label.
Step 22: To configure Google Conversion ads with the Conversion ID and labels, access the ticket search portal under “Marketing/Pixel Tracking.” Enable Google Ads Conversion Tracking and enter the Conversion Tracking ID and Conversion labels you created.
You are required to input the conversion ID along with AW.
TicketSearch has now made it convenient to incorporate Google Ad conversions by offering predefined Conversion actions such as Buy Now and Add To Cart. You only need to specify the conversion label, and Ticket Search will take care of the rest of the process internally.
Ticket Search also provides the capability to integrate Google Ad conversions, Google Analytics, and more through Google Tag Manager. All you need to do is input your GTM ID, and you’ll have the flexibility to create various actions directly from Google Tag Manager.
Important Notes:
Ensure that your campaigns and ad groups are both enabled and published.
Verify that your billing settings are complete with an active payment method.
Tracking Issue Findings:
a: If your conversion tracking tags appear inactive, it may be because there have been no conversions in the last setup days (e.g., 7 days). Use Tag Assistant to test the conversion action or enable it directly.
b: Utilize https://tagassistant.google.com/ to check if your conversion actions are working correctly.
c: Ensure that your campaign settings are always in “enable” mode and that created actions are associated with running campaigns.
d: Activate your ad groups.
e: Confirm that your conversion tracking is functioning well with this configuration. Note that some tracking is recorded; we created a display campaign type, not a paid purchase conversion tracking.
f: Observe that Google Ads Conversion ID has been set up in the ticket search system, along with Conversion Action Label IDs.
h. Choose event type page load and URL contains which URL you want to track.