Complete Guide for Facebook Pixel Setup

This guide will walk you through the process of setting up a Facebook Pixel to track events on your website. Follow the steps below to ensure a smooth setup.

Step 1: Log In to Facebook Business Settings

1. Log in to your Facebook Business account.
2. Navigate to the Business Settings area.

Step 2: Access Event Manager

1. After logging in, go to the Event Manager section.
2. Expand the left menu panel to locate the Data Sources menu.

Step 3: Create a New Data Source

1. At the top of the Data Sources menu, click on Create Data Source.
2. On the next screen:
   – Select the Web option.
   – Click the Next button.

Step 4: Set Up Your Facebook Pixel

1. You will have two options:
   – Use an existing pixel.
   – Create a new pixel by clicking the Create New Data Source link.
2. To create a new pixel:
   – Click the New Data Source link.
   – Enter your desired pixel name.
   – Click the Create button.

Step 5: Connect Your Pixel to Your Website

1. After creating your pixel, a popup will appear asking you to choose how to connect your website.
2. Select the first option and click Next

Step 6: Find Your Facebook Pixel ID

1. Once your pixel is set up, navigate back to the Data Sources menu.
2. Locate your newly created pixel’s dashboard.
3. Copy the Facebook Pixel ID displayed on the dashboard.

Step 7: Integrate the Pixel with TicketSearch Portal

1. Log in to the TicketSearch Portal.
2. Navigate to Marketing > Pixel Tracking Menu.
3. Paste your Facebook Pixel ID in the provided field.
4. Select the events you want to track for Facebook Pixel tracking.

Step 8: Verify Pixel Tracking

1. To ensure your pixel is working correctly, download the Meta Pixel Helper extension for Chrome.
2. Use the extension to check all active events on your website.

Step 9: Monitor Events

1. All captured events will be visible in your Facebook Pixel dashboard.
2. Review the event data to ensure accurate tracking.